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My undergrad university's Cognitive Science department has different major specializations like Neuroscience, Computation, Clinical, etc. One of the most popular was Human-Computer Interaction. My first reaction was wtf why is this in CogSci, if it's all web design why isn't it in Computer Science or something? Then it hit me: because web designers have no fucking clue how to put themselves in the mind of the user, understand how the user behaves, and cater to that accordingly.