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In the 1980s, Margaret Thatcher had to convince people that there was “no alternative” to neoliberalism. Today, this assumption comes ready-made. But it has not always been this way. Neoliberalism has a specific history, and knowing that history is an important antidote to its hegemony, for it shows that the present order is not natural or inevitable, but rather that it is new, that it came from somewhere, and that it was designed by particular people with particular interests.