Asaba Group Holdings was found in 2004 after it took over Asaba Group, Inc. which was established in 1999 as a management consulting company that specialized in strategy and business improvement. Since then, ASG has maintained its focus on providing solutions to its customers through lasting values that have served as the guiding principles in the company's operations.

First and foremost among these values is the company's insistence to focus on satisfying customers' needs and expectations. More often than not, customers rely upon consulting companies such as ASG to provide them with the necessary knowledge and advice regarding their personal or business financial issues. With due diligence, Asaba Group Holdings serves its customers by surpassing their expectations and, thereby, assuring that they return to the company for their future business concerns. Building trust and confidence is the sure and proper way toward building lasting relationships in any area of activity.

Beyond trust and confidence, the company also upholds its respect for its customers and expects the same level of respect from them in return. Without this valuable virtue actively at work in the business world, no amount of material gain can justify the loss of this age-old quality which our ancestors labored to uphold in their own lives and their undertakings.

Passion for excellence adds to the values that Asaba Group Holdings adheres to and strives to deliver positive results in all its transactions. Through its teams composed of experienced professionals, customers are assured of competent and reliable management consultancy service that redounds to their productive future.

Uncompromising adherence to ethical practice characterizes the company's attitude in its dealings with customers and the community it operates in. A good reputation is never given but earned by those who stick to the written as well as the unwritten ethical rules of the business.

Innovation drives Asaba Group Holdings in its pursuit for excellence as well as in delivering service to its customers. This continuing process compels its teams to work together as one synergistic structure to deliver clear, viable and economical solutions designed to achieve goals set by the company and the customers at the start.

Reaching out to the community includes one of the company's many commitments to improve the lives of people, whether staff or customers. Supporting the needs of the less fortunate or the disadvantaged answers the firm's objective of sharing its fortunes to those who lack material things in life.

Finally, Asaba Group Holdings upholds and respects the diversity of cultures and beliefs in the modern global environment. Through close and unhindered interactions and exchanges of ideas, as well as free expressions of individual talents, the firm is able to provide an open linkage among its workers and clients and, thereby, enhancing the abilities of all involved in attaining holistic solutions and building communities.

This is how Asaba conducts itself in the business world. It has survived this long because it has adapted and grown throughout its many years of learning how people think and behave. The company is a living mind and body that has real and caring people for its most valuable assets.