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Bartcop came up with the most ingeniously simple idea I've yet heard - if you want federal matching funds or run ads on the public airwaves, you have to give 33% of your donations to your opponent (or opponents - a general fund would be easy to set up). If you had to give one million of your three million to the other guy, you'd still have an advantage... but not a massive one like you have now. He's in the same boat. Of course, this was before the Koch brothers really became a thing, but I've always thought there was a brutal simplicity to it...