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comment by artis
artis  ·  3419 days ago  ·  link  ·    ·  parent  ·  post: Apple is now the iPhone company.

That was my point. Jobs refused to make one though and up until the iPad Apple insisted that an iPod touch was a much better device for the niche. They found their hammer with the touch screen rectangle and so far things have been similar enough to nails for it to work.