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It's not just about turnout for the 2012 election, it's about turnout for the primary. And young people turnout for primaries in even lower numbers, as do all voters across the board. It's why "establishment" candidates usually get the nomination. That is also why Sanders might have a chance. In doesn't matter if CNN, ABC, and especially FOX aren't talking about him, because so few people vote in the primary. And those who do are way more invested in politics than the general public. They have almost certainly heard of him and know what he stands for. And if he gets the nomination, well, of course all the news outlets will start talking about him.