If we can avoid it, I would consider it a badge of honor. The post that thenewgreen linked below explains my thinking fairly well. No matter what anyone says their intentions are, it comes down to money, and who controls it. While there may be some institutions that would not turn Hubski into garbage, there are not many of them. If a social site like this is a platform for profit, it will be destroyed. I can imagine some ways in which a site like Hubski could provide value to a parent organization and not be ruined, but I don't see these approaches being tried at the moment. There is a value in these sites that we all understand, and it does not survive a strong profit motive. I am afraid that the temptation to milk it will always be there. Speaking for myself, I am going to do my damnedest to do right by what we set out to do, and what so many here set in motion. The world has plenty of sites fighting over quantity. That's not what we are interested in. As for how that determines our future, and how we pay for this, I can't say for sure. But it could mean a unique structure that hasn't been tried before.