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comment by kleinbl00
kleinbl00  ·  3450 days ago  ·  link  ·    ·  parent  ·  post: Leaked Email Between Jeb Bush & His Graphic Designer

This is our second designer.

Our first designer was given one or two ideas we'd come up with, used none of them, and gave us two hundred alternates, all in pencil on paper. We narrowed the field to ten, then she gave us four more. None of them were good. Then we finally ended up with something "not terrible" and asked her to invoice us for work done. She invoiced us for more than her initial estimate for an entire branding project.

Our second designer gave us one logo. And it was awesome. A few days later she gave us like four others, none of which were as awesome as her initial logo. Our logo ended up being a refinement of her first initial, monolithic sketch.