- Search engines like Google track and bubble you. What does this mean? It means they create a filter based on what you like, so they can serve you advertisements. It also contributes to the search results you see. They keep track of what you like and hide what you don’t like.
- Besides respecting your privacy, DuckDuckGo has some serious utility. The most notable utility is their !Bang syntax. This syntax allows you to execute commands to DDG directly, and have it do things. Want to search for a YouTube video? Try the “!yt” command. Doing so will scour YouTube directly. This makes searching anything feel great, and infinitely useful.
Why do people trust in what a corporation running closed source software says? And I'm not talking about google, I'm talking about duckduckgo. As far as I know ddg might run by NSA personel and in NSAs servers. Just think about it, whats better than having companies give you some data? You being the company harvesting the data. My point is. Companies should earn our trust showing how and why we should trust them with our data being open about everything they run and do with it.
DDG has a decent about page and privacy page which does somewhat answer your questions. But at the end of the day they're still a company, so there's always an element of trust that they will do as they say involved (whether you're using Google, DuckDuckGo, Startpage, Disconnect.me or some other search engine).