Elon Musk seems far more interested in technology than he does in marketing or infrastructure. Suppose he wants Hyperloop for what he says he wants it - a replacement for high speed rail to compete with air travel. This doesn't mean he sees SpaceX building lines from San Francisco to LA - it means he sees SpaceX selling or licensing their technology to transit authorities and third parties for integration. One of the big arguments against Tesla's roll-out was a lack of ready fast-charging stations nationwide. Tesla took some of that on the chin; the rest of it they attempted to defray by open-sourcing their charging and battery patents. Again, not a company that wants to build the gas stations, a company that wants to build the cars.
Though, you must admit, they've done a decent job with rolling out their supercharger stations. Just take a look at this supercharger finder available on the Tesla Motors website. They have an uphill battle still and need to put in a lot more superchargers before the argument will go away, but if you look at large metropolitan areas such as Chicago, LA, and New York. They're even spreading throughout other continents, to have superchargers in every continent except for Africa, the Middle East, and of course, Antarctica; though they only have 3 along the western coast of Australia. They only have 445 stations total, yes, but they way they're placed, and with the fact that they don't cost the customer, I think it's really not all bad. As far as marketing, Elon Musk seems to want people to learn about the vehicle more organically. From seeing others on the streets to the cars in the news. It's something I really respect about him, allowing the product to speak for itself.