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- Here’s the thing: the shoe has in many respects already dropped. When people follow a link on Facebook (or Google or Twitter or even in an email), the page view that results is not generated because the viewer has any particular affinity for the publication that is hosting the link, and it is uncertain at best whether or not their affinity will increase once they’ve read the article. If anything, the reader is likely to ascribe any positive feelings to the author, perhaps taking a peek at their archives or Twitter feed.
I often add the author's name to the title of my posts. I've debated adding an optional author field for posts. I've mentioned it a few times, but most didn't think it worthwhile. I might start experimenting with it. The problem is that publishers don't typically employ a byline, author, or address field, and it's difficult to control for multiple spellings or similar names. There should be a stardard for it, however I doubt publishers would want that.The general takeaway is that Google proved it was adding value to the publishers, but I have a different angle: the publisher’s demonstrated that they provide no value to their writers.