I wonder if I really own my car?
This kind of thing is exactly why the free software movement is so important. People look at free software advocates like they're crazy (and to be fair RMS might be but that's beside the point), but the point of free software is to avoid exactly this kind of mess, where producers can claim ownership of things that we've purchased wholesale in the name of "licensing." Seriously, this kind of business practice is a problem.
The biggest problem to me is the inability to utilise other software instead of the proprietry software already installed. I don't take too much issue with the idea of copyrighting software, but i also dislike the copyright being used in situations like this.
So we have all these corporations increasingly attempting to take away the ownership rights of citizens, and an impending Trans-Pacific Partnership that will grant them unprecedented power to influence or circumvent the laws of nations via lawsuits. I find this trajectory deeply disturbing. I fear a future where the nation state model of governance no longer exists, corporations are the new system of governance and you legally own nothing. I don't know, maybe my tinfoil hat is on too tight.
This is similar to the keurig DRM debacle. It's the worst of software law coming to the physical world. I never really got Richard Stallman's crusade until I started thinking about how outrageous the same legal framework would be when applied to physical goods.
I feel like they'll be able to claim exactly that. Just look at the issues with people modifying the hardware in gaming consoles. Even without proof that they were cheating or pirating games, it's been made illegal to modify something that you should, in a sane business model, own.