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- There was a time when much of the media was unionized. As journalism has moved online and flourished over the past 20 years or so, union workplaces have become much more rare in our industry. Gawker Media would be the first major online media company to organize. That is something that everyone at this company—employees, management, and owners alike—could be proud of. There are plenty of companies in this industry whose workers could desperately use the help of a union. If we can show that it's possible, I hope that a positive precedent will be set.