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What they want to promote is engagement with millennials. They're not trying to appeal to an audience perceived as stupid. They see millennials using animated memes, and this is their poor, detached attempt to appeal to them.This is the level of engagement they want to promote?
It's insulting and degrading
I wish that were true, but I can't see it that way. This message is on judiciary.house.gov, not tumblr. It's clear to me they perceive the voting public as stupid (and with great success), but this shows a lack of respect for their own office. It's a terribly cynical move because it undermines the authority they are granted.