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- Lots of people these days – especially startups – talk about changing the world. Unlike, say, Udacity, the invention which Djerassi had a major hand in actually did change the world. It’s estimated that over a third of women in the USA have taken some type of birth control pill during their reproductive lifetime, for example, and over 100 million women worldwide are taking it now. By giving women control over their own reproductive process, the technological advance laid the groundwork for the social change of the 1960s.