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The USPTO has an astonishingly boring video to answer your questions. I sat through it. Of course, it has fuckall to say about common law trademark.
What constitutes a "geographical market", vis-a-vis CLT? For those purposes is "Greater Seattle area" the market of interest? I suppose with a birth center one could make an argument that anywhere more than a 30 minute drive probably isn't an overlapping market. Not sure it's defensible, but then, CLTs aren't super defensible to begin with, so far as I can tell. Edit: I think the video has fuckall to say about CLT, because it's from the USPTO, and they don't want to encourage anyone to go that route, as it isn't a great option for businesses or attorneys.
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