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Ah, that makes more sense. It's weird indeed how doing something like running a big Youtube channel messes with your identity. On the one hand, you don't want to give everything away and need to make a distinction between your personal life and your work. On the other hand, the created (or transcendental) work is so heavily influenced by that individual that it's hard to distance from oneself. I don't think this is something new, though - it seems like a struggle any artists can run into. Which part of the work is yours and how much of your identity is based on your work? The Internet is in that sense just a different, more powerful medium through which this process might occur.