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I also find it interesting that everyone got very upset at Facebook for doing the same shit. But OKCupid is either flying under the radar or no one cares.
user-inactivated · 3766 days ago · link ·
They're smaller and there's a bit if of an atmosphere of contempt around dating websites so it's going against the current. Also people are a little burned out after Facebook probably. It's percolating though, maybe it will get bigger soon: http://www.onthemedia.org/story/32-ok-cupid/