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- If you were going to start a company with YouTubers, what would you want to do? 3BlackDot, which calls itself an "influencer-driven" entertainment startup, is putting them at the center of all of its efforts. That includes original game development, video production, and even marketing for other companies.
It's a strategy that mixes editorial content, advertising, and game production -- and it can be hard to tell where one leaves off and the next begins. Even after spending half an hour on the phone with its founders, I found it kind of hard to untangle.