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- But, dare I say, the stunt was about even more than Thermos, Spyhouse, the Stainless King, or the Iron Throne. It was about logistics.
Logistics indeed. The interesting thing in this is that Thermos gets a bunch of press for accomplishing things "thermoses" have been doing for decades: keep hot shit hot. I've got a Kleen Kanteen wide-mouth that I use for coffee on set. I've learned that if I don't add an ice cube or half an inch of cold milk after adding coffee, I won't be able to drink it for a day because the bottle is so efficient at keeping it hot. I can also put iced tea with ice in it on Friday afternoon and there will still be ice in it Monday morning. So - thermos doing thermosy things, shipper doing shippy things, marketer doing markety things, Atlantic article.