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Generally I feel like it's not too difficult to grasp a writer's message; it's more that the subtleties thereof (or perhaps references within) are lost in written communication. And FWIW, I tend to write the way that I'd speak to my dad - we don't really hang out that much, so it isn't like there are phrases I'd use that aren't at least fairly universal, but it maintains a sort of familiarity in tone that I myself find enjoyable and effective in others' writing. The only exception online is I tend to use a lot of acronyms (like FWIW) just for ease of typing.