This piece is in line with the pundit consensus, not in opposition to it: people generally are pissed, and writers across the web are telling us there's nothing to see here. Of course there is: Informed consent is the baseline ethical standard in human scientific research. That the study violated this principle is not in serious debate, so we can agree that it is properly described as unethical. The larger point - again, one made in countless pieces I've read this week, is that "this happens all the time." If that is true - that Facebook and its peers on the web manipulate their software not to enhance the user experience but specifically to induce psychological effects - then this too is obviously and grossly unethical. Users surely assume that companies must tweak their algorithyms, but the presumption is that this is done to improve the product and within the bounds of good faith. IF that's not the case, then this the tip of an iceberg. We need much more reporting to determine what's so here, and much less know-it-all coverage telling us to shut up and take it.

From the comment section. Here is another post that I think is sort of related <If it's not, I'll edit this accordingly>