We as a society must be more careful about spreading unsubstantiated allegations on social media. On the internet one must have more skepticism than one has in face-to-face interactions. Here, it was a corporation that was dragged through the mud, but so often it is an individual who is at the center of the internet’s misdirected outrage. I feel sorry for the three-year old girl. These hoaxes will continue so long as people continue to hit "share" and donate based off of an emotional story that they assume others fact-checked. People cannot be trusted behind a veil of anonymity like they can be face-to-face. It's much, much easier to steal from anonymous strangers than it is to someone's neighbor, so there are many more would-be internet scam artists than in real life.
I've had yelp reviews that were intensely and personally cruel. If my boss wasn't a pretty reasonable guy I'd have lost my job for doing my job as best I could in a bad situation. In the end it's not the kind of thing to lose sleep over, best to just move on. Most people are sad that this is a hoax, your average Joe likes to believe a bad review or anything that gets the moral outrage blood flowing.
I agree that we're turning into point-and-click moths. Frankly though I have no problem with gullible corporations and people helping someone out no matter how misguided the intentions. Assuming the girl actually gets some help I find the whole story inspiring actually. Trashy yes. Not criminal. Reminds me of Paper Moon.