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comment by katakowsj
katakowsj  ·  3868 days ago  ·  link  ·    ·  parent  ·  post: Great Branding Is Invisible | Co.Design | business + design

Interesting stuff. I can see some of the details being worthwhile and some worthless. I guess it depends on the intended market audience. I do have a Coach brand wallet. I never would have bought it, but received it for being in a friend's wedding. Damn, that is one fine wallet. It's lasted years longer than any I've had before and I'll likely look to Coach for a replacement someday. I have now noticed the details in my wallet, but it took me years to actually be cognizant of its' awesomeness.