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comment by OftenBen

There's a really cynical part of me that wants to say that he was picked largely because of his recent bit of trouble with the whole cancel Colbert thing. The rage behind that is enough to attract viewers for a few episodes just to see if he fails horribly. Doesn't matter to programmers if they're watching because they like him, or because they hate him, they care that they're watching.

Remember, as much of a cultural icon the Late Show is, it's really just another way to sell ad time.





thenewgreen  ·  3880 days ago  ·  link  ·  

Nah, this is along term bet and that's a flash in the pan moment. Colbert's mass appeal was well in place long before that silliness.

OftenBen  ·  3880 days ago  ·  link  ·  

Doesn't have to be. I don't know what his contract looks like but I bet there's a clause in there where he can be kicked whenever.

kleinbl00  ·  3880 days ago  ·  link  ·  

Speaking as someone who earns a great deal of money from CBS, CBS doesn't think that way. They don't court controversy - they don't kowtow to avoid it, but they don't seek it.