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Life is indeed too short to eat crappy meat, veggies, fruit etc. I feel the same way about wine/drink. I never understood why some people will save a lesser wine so they can "cook with it". If I can't drink it, why would I want to eat it?
It used to be that being "plump" was attractive because it showed that you could afford to afford to eat plenty and meat was a big part of that. Now a days, it's in vogue to be healthy. To be thin and in shape shows that you have time and resources to dedicate to such things. To have a tan no longer means you worked in the fields all day, it means you went to the spa. Having a "whole foods" tote bag would be far more fashionable than a "Certified Angus Beef" one. It's a marketing movement, it just happens to be one I'm not against.