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thenewgreen · 4707 days ago · link · · parent · post: Acting Dead, Trading Up and Leaving the Middle Class
For the past 15 years "luxury" has meant "connoisseur" (of something) such that "luxury jeans" means "jeans that can only be recognized as cool by someone else who's into jeans. -The words "luxury, connoisseur and gourmet" no longer carry any weight. My wife and I had a conversation about this the other night after we received a gift basket in the mail. The basket had the usual suspects of wine/meats/cheeses and then it also had Jellybelly jelly beans that called themselves the Gourmet jelly bean. It also had a box of "gourmet" candy corn (also made by jellybelly). I wouldn't trust any product that called itself "gourmet" or "luxury". It's like a restaurant that advertises "farm to table" or "sourced locally whenever possible". All marketing.
Yeah, I figured there would be some "WTF" with this post.