Here's the difference:: By the time Hollywood took an interest in The Hunger Games it had sold a million copies. By the time Hollywood took an interest in Twilight, all three books had been written and sold millions of copies. By the time Hollywood took an interest in 50 Shades, it had sold millions of copies. By the time Timur Bekmambetov told a couple buddies of mine to "find a graphic novel to adapt" Wanted had sold less than 5,000 copies. Da Vinci Code? Da Vinci Code is gonna be a movie. Girl with the Dragon Tattoo is gonna be a movie. Graphic novels were a short-lived end-run around the "public approval process" whereby studios could be cajoled into making an unknown property without first having an overwhelming tide of public acceptance in place. I heard the chairman of DC comics say that the entire comic-buying public is less than 125,000 people and that if they need to piss off that demographic to get 2.5 million people to watch Green Lantern, they'll do it in a heartbeat. Comics have always been seen as a harbinger of the edge but after 2009 not even that was enough. Mark Millar made it out of the ghetto just in time but everybody else is stuck there. If you aren't Marvel or DC, nobody cares. I first started flirting with Archaia in 2008. Since then, they've gotten one (1) property set up at a studio. You've never heard of it, and you never will.
I guess I can understand DC's stance and also the movie studios' stance. I've read a couple things from Archaia. It seems like a nice little comics company. I'm surprised by the number of the comic-buying public, but I guess comic book characters have been present in cartoons and on merchandise for so long that some of them are bound to be present in the public consciousness, whether or not people have actually bought comic books.