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UI/UX really is a weird and subtle "science" that seems to change and refine more frequently than fashion fads in the real world. Should the corners of buttons be rounded? Would this heading in all capitals be aesthetically appropriate? What kind of tone should the text take? Is this good white space or bad white space? There aren't a whole lot of professions where you can spend an hour+ debating the merits of exclamation points or of hex colors just a few values apart. Always interesting to see a critique/analysis of what the big boys are doing. I would love to sit in on their UX discussions and see how deeply they pull apart & discuss every element present on the page.