Damn, thanks for the awesome writeup insomniasexx—it pretty much exactly captures the intent behind Twingl. There is something about the medium of the web that—even when you're actively working towards a goal, such as writing an article or planning a presentation—encourages wide reading, but not deep reading. We create bookmarks on the promise that we'll return to an article again later—but all you end up with is a 20 character title and a link—you lose all context. What is this link? Why did I bookmark it? When was I here? I grew somewhat phobic of bookmarking; knowing that if something went in there, it wasn't coming back out again. Tabs would stay open until I'd finished with them "permanently", but that's not how the creative process works—we work hard on a problem, get stuck, and retrace our steps, discovering insights that we hadn't seen before. thenewgreen, this week has been spent entirely on "getting out of the building" and talking to people; and most of the feedback has been either of insomniasexx's type, or a general sense of "ok this is a cool idea, but why would I use it?" Positioning is the big challenge at this point. P.S. The latest "brain" photo—19 days in! I'm the big cluster in the bottom left, insomniasexx is the third largest cluster just to the right. My co-founder is the huge one to the north. You can see some pretty interesting trends begin to emerge—like minded people naturally pull together because they are reading—and importantly, reacting to—the same things. It would be particularly fascinating to see the way a social network such as Hubski would self-organise in a system like this—I suspect individual online communities would start to resemble cities. You'd have the space geeks over here, the book club over there, etc.