I'm especially interested in what he said about how the methods of managing people have shifted from controlling by force to manipulation through shaping public attitudes and opinions. He makes a good point that it's so ingrained in our culture that the fact that it exists is hidden in plain sight and yet no-one seems to question or even acknowledge its effect.

I'm waiting on my order to come in of the book "Captains of Consciousness: Advertising and the Roots of the Consumer Culture" (http://www.amazon.com/Captains-Consciousness-Advertising-Con...) to come in, written by a historian addressing the who's, where's, and why's of this all-encompassing Public Relations phenomenon.

There is also an incredible documentary that dabbles in these ideas you might of heard of, called Century of the Self http://topdocumentaryfilms.com/the-century-of-the-self/