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Campaign slogans and phrases like Reagan's "Are you better off than you were 4 years ago" are pretty common. Romnesia is a very clever way to get people to start talking about the contradictory views Romney has taken on _everything_. It's smarter too because it can be applied to multiple issues and if Romney missteps they have that saying waiting for him. It's less 'name calling' than saying 'flip flopping', which was the '04 republican mantra.