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Ignoring the textbook stuff, I think the issue is not seeking volunteers. No volunteers? Offer more money. That's the overbooking strategy I have an issue with. Overbook, fine, but don't kick people off planes when there aren't volunteers at the price you want to pay.While I do agree that this is an awful way to treat your customers, I have seen quite a few people going bananas over United's overbooking strategy. "Didn't he pay for his seat? How can United sell seats they don't have??!" That just isn't how airlines work these days.