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zebra2  ·  2792 days ago  ·  link  ·    ·  parent  ·  post: Facebook ads

I'm really interested in fb advertising. The targeted-ness of it is appealing, but there's a bunch of things about the process I don't know about since I've never set one up myself. Do they need to be geographically based ("within x-miles of your business") or can I target worldwide based on whatever select criteria? Also how specific can I really get with the criteria? I'm also curious to see what people's success with it is.