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http://abcnews.go.com/Business/female-models-make-male-models/story?id=20534067

Some things are "guy" things (Sports), and some things are "girl" things (Fashion). Some girls like sports, some guys like fashion. It is just generally how things go. Differences between genders don't always have to be sinister and "stacked against the other". I think that this match was like "most-watched" due to soccer actually gaining popularity in the states and Americans love winning a competition.