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Quicken loans (not owned by Intuit anymore, amusingly) were sponsors for almost a decade. This isn't the first storm of controversy Rush has ignited - you may recall the furor over "I hope he fails" a few years ago. Some internal calculus has apparently changed. That doesn't, IMHO, make QL more or less "virtuous" than they were a week ago.
-XC PS - I actually think the guys at QL have been a game changer in the home mortgage business and admire them greatly.