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kleinbl00  ·  3545 days ago  ·  link  ·    ·  parent  ·  post: Pubski: March 11, 2015

I haven't done much SEO yet. My social media guy made a couple valuable points that I'm totally taking to heart:

1) Customers will interact with your content and business if it's valuable to them, not to you. Share things that are beneficial to people you want to do business with, not to your metrics.

2) The goal of business participation in social media is to increase BUSINESS, not metrics.