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kleinbl00 · 4671 days ago · link · · parent · post: I don't even know how to be surprised anymore I guess.
We call that "viral marketing" folks.
They know the only way to get people talking about Pizza Hut online is to do something either really cool or really outrageous. The publicity is the same. They don't expect anyone to take them up on it - it's like the Pepsi Points Harrier (minus the sticky points that nearly cost Pepsi a Harrier).