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As long as it's material suitable for posting at Hubski, and as long as that's not the only thing he's posting, I'm okay with it.
If someone wants to post his music videos or extracts from his books or whatnot, that's fine. It's still "sharing thoughtful information and conversation." Posting links to ads for his homemade soap or artisanal cheese or microbrew isn't so okay, because it's not "sharing thoughtful information and conversation." Purely commercial spam links probably aren't going to get much attention anyhow. Really, I'd be more concerned that, if Hubski grows large enough to attract general interest, it will also attract PR flacks promoting their clients' agendas while pretending that they're just "contributing to the discussion."