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b_b · 3962 days ago · link · · parent · post: How did toast become the latest artisanal food craze? Ask a trivial question, get a profound, heartbreaking answer.
To me the amazing thing is that reading the story you find that this poor woman started her business as a very practical matter with no pretentiousness whatsoever, and from there it seemed to evolve into an emperor's new clothes type of situation. But in the end, is it that much weirder to pay $4 for toast than $4 for a muffin, which is pretty common in many upscale coffee shops already? Same basic ingredients; same basic overhead. We're all buying decadence, not sustenance, anyway.