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For me, I just want to use their apps as tools. I never wanted a Google experience. As handy as it might be that Google knows all about me when I use these tools, I'd rather they not. I want that choice. I want my search results to be less catered to what has been determined to be my tastes. The privacy calamity that has engulfed us all aside, I would use equivalent services in a heartbeat if they didn't require such personal integration.