Shit like this? Man, these are clearly not marketed at people who really don't have money. Many people complain about not having money for many reasons. I suspect that you're not actually talking about impoverished people who are complaining about not having money (or I hope not).

People who think they don't have money but actually have tons of money compared to a lot of the truly poor. People who bother to get clothes Gap or BR instead of just Goodwill, Walmart, etc. There's nothing intrinsically wrong with that, but it seems to be the same demographic that claims it's being screwed by the economy. It's not one of my better generalizations, but I stand by it.

Actually, my entire post was a reaction to the apparent price of a piece of clothing at Gap. While this site you linked to certainly isn't marketed at anyone below upper-middle class, Gap is. So is Old Navy.

So, basically you've compared a hamburger to a steak, because they're both beef. That may be, but people who have a taste for steak and the money to buy it are going to buy steak when it suits them, though overall they might still eat more hamburgers. Yeah, there are people who might choose to exclusively eat steak, but most of the people who will do that will be able to afford it.

Maybe, when comparing American Giant to Gap or Old Navy, which I didn't intend to do. But when I'm comparing a $50 hoodie at one of those stores to an extremely cheap hoodie at another ... that's apples to apples.

PS: I should say that I completely understand how my post could be misconstrued because the entire article is about this online store and I was essentially ranting about one sentence.