Shit like this makes me wonder if all the people who complain about never having any money are actually worth listening to.

Shit like this? Man, these are clearly not marketed at people who really don't have money. Many people complain about not having money for many reasons. I suspect that you're not actually talking about impoverished people who are complaining about not having money (or I hope not).

Old Navy, Gap and Banana Republic are all owned by the same parent company and do business on a scale several orders of magnitude larger than the business this dude's company does. Not only that, but a lot of Old Navy's stuff is made in other countries for next to nothing and their orders are gigantic, so in order to get Old Navy's very valuable repeat business the cost per unit goes down. Not to mention that the article clearly states that the quality of the materials are much higher and harder to work with than the one you bought at Old Navy, which uses blends. All signs point to this being the kind of product that people with money who don't want to dress like they have money, want to buy. Not only that, but it's designed to be a high-quality product, whereas Old Navy's clothes are not created with that in mind. The fact that it's the lowest rung of that company's product ladder should also be noted.

Basically, you can't compare the price of Old Navy vs. this company, since they're operating at vastly different levels of output and for different purposes. Also, this company makes sweatshirts. That's it. If their sweatshirts don't sell, they're fucked. If Old Navy's don't sell, well, something else in their catalog will likely cover that loss. Thus, their strategy is much different than Old Navy's strategy and their target demographics are different too. Old Navy is marketed toward teenagers and young adults, who will likely move up to Gap and eventually Banana Republic.

So, basically you've compared a hamburger to a steak, because they're both beef. That may be, but people who have a taste for steak and the money to buy it are going to buy steak when it suits them, though overall they might still eat more hamburgers. Yeah, there are people who might choose to exclusively eat steak, but most of the people who will do that will be able to afford it.