Unfortunately, people don't know much about the food we eat anymore, and these types of products are found in every grocery store.

But seriously, Dr. Bronner's soap is actually a good product, why is it being attacked in this article? I understand the founder was a pretty out there kind of guy, but there is nothing pseudo about the science of sanitation. Early soap makers in Europe did not have easy access to laurel oil and thereby substituted it with olive oil creating what we now call castile soap.