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The creation of shit that you yourself don't even want is one of the most mindblowing things about some companies. Even my company does shit that leaves the minions scratching our heads. Quote of the day "we'ere really good at finding the niche markets...so we're going to build this device for this niche market. Someone has to want it." No. They don't. Design a product you want, that you would use, and then find the niche markets to expand your territory and profits.