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Jump. If they were willing to up the salary to get you, they're probably more likely to up the salary and responsibilities as you grow into the position. Academic support positions are harder to hire than regular positions because there's more overhead to new hires; lateral hires are so much easier. If you like the university, and you like the environment, getting into it is a good move especially if it looks like there are other positions further down the road that would challenge and reward you.