Indeed I did. That is a couple'a faces of my very own iPhone, fragmented differently. So perfect you read it on your phone! And that's the truly beautiful thing about the Thing: it really does bring us so much (as, for example, my own bit of techno-farce). The important (and increasingly difficult) thing is to make sure it's bringing us what we want. Every time we pick it up, we are essentially advertising to ourselves. For whom? Well, I think, for Advertising, writ large. The very thing itself. i.e., anyone who is open for business and up for paying the cost of access. I like what Baudrillard (apparently) said: "We can no longer tell the difference between real and imaginary needs." Nothing illustrates this better than the iPhone, and its set of intensely personal dilemma. Cheers to your armistice on refexive iPhone access, and long live your biologically driven communications!