by insomniasexx

"If I am sticking to a project and I have been working on it for a year or two, I might think this project really is a good idea," Mochon said. "So while someone external might look at my project and say, 'You know, that's a failed project, I'm not sure you should be spending time on it,' because it is the fruit of my own labor, because of the Ikea Effect, I might think that it is much better than it really is."

This is why ever great movie director has a even greater producer behind them saying "no" to 90% of their "great ideas." This is also why the CEO of my company, a great inventor and innovator, is so dreadfully horrid at managing his business. He has no one ever telling him his ideas are bad. So we have a company going in literally 19 different directions, none of which are producing any more money. You need someone on the outside to take a look at your ideas and evaluate them objectively.