It hit me towards the end of it that what I was watching was something I have never seen before. That may be because I don't pay any special attention to advertisement or whatever, but seeing this was, well, very surprising!
It was a Tide and Downy commercial about a father with a messy little girl who loves her princess dress. The man talks about how she wears it for days no matter how stained it gets. He then tell's us that it's his responsibility to do the laundry! All ads previous to this one that I've seen have had women in the role of caretakers of children (primarily) and as the only ones who did the laundry. I think this is incredible! Like we are coming out of a dark cave we've have been lost in since the advertisement world of the 50's made it clear that women's roles were that as housekeepers, and nothing more!
Maybe I'm overreacting, but seeing this, not even a month after women were given pass to join infantry in the army, making our army an all-inclusive one, is incredibly exciting. Is that a pretty strenuous connection to make?