This text is taken from a comment that I shared on Hacker News while discussing +why+ people are so bothered by this change in frame rate, and why people are so opposed to it. Most of my thinking originally branches from the article linked at the bottom of this wall of text.
First of all, I don't think people like flaws. If you take someone who has never listened to a vinyl record and ask them to listen to one and compare it with a CD recording, I'd bet they would cite the CD as being the better experience.What people like is what they are comfortable with, and not just because of habit: distinctive patterns, especially in highly emotionally charged areas such as movies and music, generate emotional connections and attachment. Those who grew up listening to vinyl associate it's "fuzzy/scratchy" sound with the moments they spent listening to them. There's very potent emotional attachment to those flaws, and that's why people are attracted to them. When I hear the warbly sound and see the poor quality visuals of old VHS's, I'm taken back to watching Disney movies as a child.
As explained in this article[0], these emotional attachments are the reason why people enjoy Instagram to the degree that they do. The washed out, blurry, grainy photos generated by Instagram hit on the emotional connections to old photographs of our parents and of our childhoods.
Similarly, I think the same follows for 24 fps vs 48 fps movies; think of all the intense moments you've had while watching a movie in your lifetime. How many times have you laughed or cried or gasped at something happening in a movie shot in 24 fps? Given that any movie you've watched up till now has been shot at 24 fps, you've probably done it many times. Each time you feel those strong emotions, every aspect of that moment is associated with that feeling: the smell of the popcorn, the low lighting, the chair you where sitting in, the people with you. All of those details are now associated with that memory and that experience.
Now repeat that process of strong emotional association for every single movie or TV show you've ever seen. With this information, it's obvious why people are so attached to this small aspect of a movie: because there are strong emotions associated with the frame rate of 24 fps.
[0] http://thesocietypages.org/cyborgology/2011/05/14/the-faux-v...
I'm very interested to hear what anyone else has to say about why people are so attached to these kinds of changes, or your thoughts on this one in particular. Also, I'd love to hear any challenges to my thoughts or explanations.